After ten weeks of intense competition, drama, and entertainment, Imisi Ayanwale has emerged the winner of Big Brother Naija Season 10, clinching the ₦150 million grand prize in a thrilling finale held on Sunday, October 5, 2025.

The 23-year-old actress and fashion entrepreneur from Oyo State beat eight other finalists, Dede, Koyin, Kola, Isabella, Sultana, Jason Jae, Mensan, and Kaybobo,  to take the crown. Dede finished as the runner-up, while Koyin placed third.

Imisi secured 42.8 percent of the total votes, making her the fourth woman in the show’s history to win the reality TV competition.

This season, themed “10 Over 10”, featured 29 housemates, two launch nights, and several unexpected twists that kept millions of viewers glued to their screens. From fierce rivalries to emotional confessions, the season was marked by standout performances and viral moments that dominated social media.

Imisi was widely praised for her authenticity, sense of humor, and resilience throughout the show. Her ability to stay composed under pressure and foster strong relationships in the house earned her a massive fan base known as “Ijoba 606.”

With her victory, Imisi joins the ranks of past BBNaija champions and solidifies her place among Nigeria’s rising entertainment stars.